Scott Coker announces new promotion launching January 2027 with tournament format

Veteran promoter Scott Coker revealed he is building a new MMA organization set to launch in January 2027, describing it as a new Strikeforce. The promotion will debut with a grand prix tournament format and plans a marathon of events in the first half of the year. Coker stated his strategy will mirror how he built Strikeforce, focusing on developing new stars through tournament formats while also signing top free agents to strengthen the roster from top to bottom. He expressed confidence that within one to two years the promotion will have a very serious fighter roster. Coker emphasized that tournament formats help create new stars and believes his team excels at matchmaking and talent identification. The announcement represents Coker's return to promotion building after his Bellator tenure.