UFC loses $30M+ on White House event

UFC is set to host a high-profile event at the White House, with costs potentially exceeding $60 million, but Dana White confirmed the promotion will not profit and expects losses of at least $30 million. This unprecedented card highlights UFC's willingness to invest in landmark events despite financial risks. It matters for the organization's global prestige and potential to attract political and celebrity attention. No specific date or fights announced yet, but expect major star power. Future similar spectacles could reshape event strategies amid rising production expenses.