UFC Eyes $60M for Historic White House Event

UFC plans to spend up to $60 million on a groundbreaking event at the White House South Lawn this summer, tied to the U.S. 250th anniversary celebrations, tentatively set for July 4 weekend. TKO Group Holdings is advancing with preliminary designs for an outdoor card featuring 6-7 fights, already 'built' per Dana White, though Conor McGregor is not expected. This unprecedented venue boosts UFC's prestige and visibility. It follows a strong 2026 start with title fights like Gaethje-Pimblett. Fight announcements are imminent, potentially including high-profile matchups amid rumor denials.