TKO Group Holdings president Mark Shapiro confirmed the UFC White House event, celebrating America's 250th anniversary, will cost over $60 million including fighter pay and fan festival. The promotion expects to offset half via sponsorships but anticipates at least a $30 million loss with no profit from the card itself. Businesses are eager to participate in the landmark event hosted by President Donald Trump. This massive investment underscores UFC's commitment to high-profile spectacles despite financial risks. Expect more details on sponsorship packages and event lineup as June 2026 approaches.[4]
