UFC Blows $60M on White House Card, Loses $30M

TKO's Mark Shapiro confirmed the UFC White House event, headlining America's 250th anniversary on June 14, 2026, will cost over $60 million, with potential increases from fighter pay and fan festival. UFC expects to offset half via sponsorships from eager corporate partners but anticipates at least a $30 million loss and no profit. The landmark card on the South Lawn, hosted by President Donald Trump, prioritizes prestige over revenue. This massive investment underscores UFC's commitment to historic spectacles amid growing event budgets. It matters for showcasing top fights globally, boosting brand value long-term. Next, watch for sponsor announcements and full card reveals as costs finalize.