UFC Blows $60M on White House Card, Loses Half

UFC plans a historic event on the White House South Lawn in June 2026 as part of America's 250th anniversary celebration, with TKO Group Holdings budgeting up to $60 million for production, arena construction, fighter pay, and grass replacement estimated at $700K-$1M. Dana White confirmed the card is built with 6-7 fights, hosting 3,000-4,000 cageside guests and 85,000 at a secondary site, but no public tickets. Conor McGregor is not expected to fight. TKO expects to offset half via sponsorships but will not profit, viewing it as a long-term investment for media exposure and new fans. This unprecedented spectacle surpasses UFC 306's $21M cost and elevates UFC's global prestige.