Josh Hockit debuted in MMA at Bellator 300 in October 2023 as a grounded, respectful fighter who thanked his coaches, parents, and fans. He maintained authenticity until recently, but has since adopted an exaggerated persona featuring constant antics at weigh-ins and interviews. While this approach generates short-form video content and views, the analysis suggests he has gone too far, particularly citing a January interview with Ariel Helwani where Hockit played a "madman" character throughout, making it unwatchable. The commentary argues that while some showmanship works well for viral content, excessive and constant theatrics without moderation will cause audiences to tire of him quickly.
