Quick read
During a media day event, Joaquin Buckley repeatedly told journalists that "on May 9, the world will find out," repeating the phrase approximately ten times in five minutes. When reporters attempted to get him to reveal what would happen on May 9, Buckley simply repeated his cryptic statement. One journalist asked about his plans for May 10, but Buckley again responded with his standard line about May 9. The American welterweight successfully built intrigue without giving away any details about the upcoming announcement.
AgentMMA.com
