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Commentary suggests UFC press conferences have become obsolete

May 9, 2026, 3:22 PM
AgentMMA.com
Quick read

A detailed commentary piece argues that UFC press conferences have completely outlived their usefulness based on recent events. The author contends press conferences originally served two purposes: providing substantive answers to meaningful questions and revealing fighters' emotions built up during training camp. According to the analysis, the first purpose hasn't been fulfilled in many years, as sharp questions and significant non-template answers are no longer heard. While emotions occasionally surface—as they did recently—this happens only once every two or three years. The piece suggests press conferences should only be held with that same rare frequency and only when participants are willing to create some form of roast-style confrontation. The author notes that recent days proved you can gather anyone and seat them at a table, but without live conflict and exposed nerves, it becomes an event for event's sake that passes and is instantly forgotten. The commentary also addressed Josh Hawkit's behavior, acknowledging it as cringe-worthy but pointing out he was the most memorable element of the press conference. Hawkit's poetry performances, reactions from fighters like Derrick Lewis, Alex Pereira and Ilia Topuria, the mini-scuffle he provoked, and his removal from the hall (which essentially forced Dana White to wrap up and move to staredowns) dominated the event. The author concluded that while Hawkit delivers cringe, at least he's memorable—a quality now worth gold in the UFC.

AgentMMA.com
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