Scott Coker's New MMA Promotion Announces Executive Leadership Team

Scott Coker's unnamed new MMA promotion has moved to establish its front-office structure, announcing a slate of senior executive hires that signal the organization is building toward launch.

Kevin Kay steps into the role of chief content officer, bringing a content and programming background to shape how the promotion presents itself to audiences. Tom Fox takes on the chief operating officer position, tasked with overseeing the day-to-day infrastructure of the fledgling company. Paolo Boccotti joins as executive vice president of Europe, a hire that points to an early international focus for the promotion, particularly across the European market.

Lawrence Stuart has been named executive vice president of media rights and business development, a critical role for any new MMA organization as it seeks broadcast and streaming partners. Chris DeBlasio rounds out the announced leadership team as global head of communications, responsible for managing the promotion's public-facing messaging worldwide.

Why it matters

• Coker, who previously built Strikeforce into a major MMA brand before leading Bellator, carries significant industry credibility into this venture
• The appointment of a dedicated European VP suggests the promotion intends to compete internationally from an early stage
• A senior media rights executive signals active pursuit of broadcast deals, a foundational step before any events can be staged
• The full executive team being in place suggests the promotion is closer to operational readiness than previously known

The assembled leadership team combines experience across content, operations, international expansion, and media distribution, covering the core pillars any new combat sports promotion must have functioning before it can take the sport's biggest names to air.