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Hooker Plays Dual Persona at UFC White House Press Conference

June 13, 2026, 1:16 PM
AgentMMA.com
Quick read

Josh Hooker leaned into his split public persona at the White House press conference, alternating between his outspoken "Incredible Hoke" alter ego and his self-described introverted real self. He used the stage to taunt fellow fighters including Derrick Lewis, at one point having his microphone cut off. Hooker framed the act as his alter ego taking control against his will, saying the character has cost him coaches and friends.

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Derrick Lewis

Derrick Lewis

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