Dana White played as Ilia Topuria in a UFC video game match against streamer Adin Ross, who selected Arman Tsarukyan. White's character, Topuria, was knocked out during the virtual fight, forcing the UFC president to apologize afterward. The gaming session appears to have been part of promotional content or entertainment featuring the UFC boss. The outcome proved embarrassing for White, who was representing the current featherweight champion. This type of celebrity gaming content has become increasingly popular for UFC promotion and fighter visibility.







