Dana White plays UFC game as Topuria, apologizes after losing to Tsarukyan

UFC president Dana White participated in a UFC video game session with blogger Adin Ross, with White controlling Ilia Topuria and Ross selecting Arman Tsarukyan. During the virtual matchup, Topuria was knocked out, forcing White to apologize for the loss. The gaming session represents a promotional activity blending traditional UFC marketing with influencer content. White's willingness to engage in such content demonstrates the organization's approach to reaching younger audiences through streaming personalities.