Dana White plays EA Sports UFC as Topuria against streamer Adin Ross, loses by knockout

Dana White participated in a gaming session with popular streamer Adin Ross, playing EA Sports UFC. White chose to play as Ilia Topuria while Ross selected Arman Tsarukyan as his fighter. During the virtual matchup, White's Topuria character was knocked out, resulting in a loss for the UFC president. Following the defeat, White had to apologize for losing the virtual fight. The gaming session represents a promotional crossover between the UFC, its video game franchise, and popular streaming culture. The outcome humorously saw Tsarukyan defeating Topuria in the virtual octagon.