Josh Hewitt criticized for constant persona act ahead of UFC 327

Commentary highlights that Josh Hewitt was a normal, respectful fighter after his MMA debut at Bellator 300 in October 2023, thanking coaches, parents, and fans. Even six months ago, Hewitt presented his authentic self. However, in 2026 he adopted a theatrical persona, constantly acting out during weigh-ins and media appearances. While this generates short-form video content and views, the analysis suggests constant antics quickly become tiresome. A January interview with Ariel Helwani where Hewitt played the character throughout was described as unwatchable, with the commentary arguing fighters need to show restraint and authenticity rather than nonstop performance.