An editorial piece examines the behavioral transformation of heavyweight Josh Hockit since his MMA debut at Bellator 300 in October 2023. After his debut, Hockit appeared as a respectful, normal competitor who thanked his coaches, parents, and fans. However, over the past year and particularly in 2026, he has adopted what appears to be a manufactured controversial persona. The analysis criticizes Hockit's constant antics, including an interview with Ariel Helwani in January where he maintained an over-the-top character throughout. The piece suggests that while such behavior generates social media engagement, it quickly becomes tiresome when maintained constantly. The author argues that Hockit needs to show moderation in his theatrical behavior to maintain audience interest.
