A commentary piece examined Josh Howitt's evolution from his authentic post-fight demeanor at Bellator 300 in October 2023 to his current theatrical persona. At his MMA debut, Howitt thanked his coaches, parents, and fans in a normal manner. The author notes that even six months ago Howitt was genuine, but this year he adopted a character that produces content suitable for social media clips. The piece criticizes Howitt's January interview with Ariel Helwani as unwatchable due to constant acting. The author suggests that while such antics generate views, maintaining the act constantly will cause audiences to tire of it quickly, emphasizing the need for moderation.
