Debate over UFC's greatest fighters: should Khabib and Conor be in top 10?

A discussion emerged over Vlad Matveev's top 10 greatest UFC fighters list, which notably excluded Khabib Nurmagomedov and Conor McGregor despite including fighters like Daniel Cormier, Alexander Volkanovski, and Randy Couture. The author argues that criteria for greatness should extend beyond titles and opposition quality to include impact on the sport's popularization, peak performance dominance, commercial success, and record-breaking achievements. Based on expanded criteria, an alternative top 10 is proposed with Jon Jones first, GSP second, Khabib third, and Conor fourth, followed by Jose Aldo, Alex Pereira, Anderson Silva, Demetrious Johnson, Islam Makhachev, and Amanda Nunes. The author emphasizes that fighters like Khabib and Conor inspired countless people globally to train in MMA and massively expanded the sport's reach in new regions.