Conor McGregor has paid compensation to Artem Lobov following a legal dispute over the Proper Twelve whiskey brand. Lobov had sued McGregor seeking compensation for his alleged role in creating the whiskey brand, with media reports indicating McGregor earned over $100 million from selling his stake. Both parties declined to disclose the amount of compensation paid. Lobov had previously claimed he was instrumental in conceptualizing the brand, though the exact settlement terms remain confidential.
Conor McGregor has resolved a legal dispute with teammate Artem Lobov over the Proper Twelve Irish whiskey brand, paying Lobov an undisclosed sum in compensation following Lobov's lawsuit against him.
Lobov, 39, had alleged he played a significant role in conceptualizing Proper Twelve, the whiskey label McGregor launched and later sold for a reported sum exceeding $100 million. The exact settlement terms remain confidential, with both parties declining to reveal the amount paid. Lobov, who holds a professional MMA record of 13-15-1 and trains alongside McGregor at SBG Ireland in Dublin, brought the legal claim on the basis that his contributions to the brand had gone unrecognized and uncompensated.
McGregor, 37, is one of combat sports' most recognizable names, carrying a 22-6-0 professional record and a reputation built on standout striking output — he lands 5.32 significant strikes per minute at 49 percent accuracy, numbers that helped make him a global draw and, in turn, a major commercial force. The Dubliner's business ventures, Proper Twelve chief among them, extended that profile well beyond the cage.
Lobov, a southpaw standing five-foot-nine with a 65-inch reach, is a far quieter presence commercially, though his 13 professional wins reflect a lengthy fighting career across multiple organizations. He also trains out of SBG Ireland, making the dispute a rare instance of legal conflict between longtime teammates.
Why it matters
- The settlement closes a high-profile legal dispute that drew attention to how fighter-adjacent business contributions are valued and credited.
- McGregor's reported nine-figure return from the Proper Twelve sale underscored the commercial scale at stake in the claim.
- The confidential terms leave open questions about what standard, if any, was set for similar future disputes in the sport's growing business ecosystem.
