Conor McGregor has paid compensation to Artem Lobov following Lobov's claims that he helped create the Proper Twelve whiskey brand. Lobov had previously filed a lawsuit demanding compensation for his role in developing the whiskey. Media reports indicated McGregor earned over $100 million from selling his shares in the whiskey company. Both McGregor and Lobov have declined to disclose the exact amount of the settlement. Lobov had previously claimed he was the one who came up with the original concept for the brand.
Conor McGregor has paid a financial settlement to fellow SBG Ireland teammate Artem Lobov, resolving a legal dispute tied to the Proper Twelve Irish whiskey brand. Lobov had filed a lawsuit alleging he played a foundational role in developing the concept behind the brand, which McGregor later sold for a reported sum exceeding $100 million. Neither party has disclosed the terms of the settlement.
McGregor, 37, is one of the most recognizable names in combat sports history. The Irish southpaw carries a professional MMA record of 22-6-0 and built much of his fame as a two-weight UFC champion. Outside the cage, his business ventures — Proper Twelve chief among them — generated enormous wealth, with media reports placing his earnings from the whiskey sale well above nine figures.
Lobov, 39, is a fellow Irishman and longtime McGregor training partner at SBG Ireland. Known as "The Russian Hammer," he holds a professional record of 13-15-1 and competed across multiple organizations during his career. He had publicly stated that he originated the concept for Proper Twelve before McGregor developed it into a commercial product, a claim that formed the basis of his legal action.
Why it matters
- The settlement closes a public legal dispute between two longtime teammates and close friends
- McGregor's reported $100 million-plus payday from the whiskey sale underscores the scale of what Lobov argued he was owed a share of
- The undisclosed nature of the payout leaves the full financial picture unresolved publicly
- The case highlights the complexities of business partnerships formed within fight-team relationships
