Conor McGregor has paid compensation to Artem Lobov following a legal dispute over the creation of Proper Twelve whiskey. Lobov had previously filed a lawsuit claiming he helped create the brand and deserved financial compensation. Media reports indicate McGregor earned over $100 million from selling his shares in the whiskey company. Both McGregor and Lobov declined to disclose the exact amount of the settlement. Lobov had previously claimed he was the one who came up with the concept for the whiskey brand.
Conor McGregor has paid a financial settlement to fellow SBG Ireland teammate Artem Lobov, resolving a legal dispute centered on the origins of the Proper Twelve Irish whiskey brand.
Lobov had filed a lawsuit against McGregor alleging that he played a role in conceiving the whiskey brand and was entitled to a share of the resulting profits. McGregor went on to sell his stake in Proper Twelve for a reported sum exceeding $100 million. Neither McGregor nor Lobov disclosed the specific terms of the settlement, though the resolution of the case confirms that some level of compensation changed hands.
McGregor, 37, is one of the most recognizable names in combat sports history. The Dublin-born fighter carries a professional MMA record of 22 wins and 6 losses, competing as a southpaw out of SBG Ireland. He has averaged 5.32 significant strikes landed per minute across his career, with a striking accuracy of 49 percent.
Lobov, also 39 and representing Ireland under the SBG Ireland banner, holds a professional record of 13 wins, 15 losses, and 1 draw. The southpaw fighter, known as "The Russian Hammer," stands 175 centimeters tall with a 65-inch reach and has averaged 3.52 significant strikes landed per minute during his MMA career.
Why it matters
- The settlement closes a legal chapter between two longtime teammates and training partners at SBG Ireland.
- Lobov had publicly claimed credit for originating the concept behind Proper Twelve, making the case a matter of both financial and reputational significance.
- McGregor's business ventures outside the octagon have generated earnings that dwarf his fight purses, underscoring the commercial weight attached to the Proper Twelve brand dispute.
