Conor McGregor has paid compensation to Artem Lobov following a legal dispute over Lobov's role in creating Proper Twelve whiskey. Lobov had previously sued McGregor, claiming he helped develop the brand. McGregor reportedly earned over $100 million from selling his stake in the whiskey company. Both fighters have declined to disclose the exact compensation amount, though Lobov is reportedly satisfied with the settlement. Lobov had publicly claimed he was the one who originally conceived the idea for the whiskey brand.
Conor McGregor has resolved a legal dispute with fellow SBG Ireland teammate Artem Lobov over Lobov's claimed role in the creation of Proper Twelve Irish Whiskey, with McGregor paying an undisclosed compensation amount to settle the case.
McGregor, 37, holds a professional MMA record of 22-6-0 and built one of the sport's most lucrative personal brands during his rise through the featherweight and lightweight divisions. His striking output — 5.32 significant strikes landed per minute at 49 percent accuracy — made him one of the most dangerous stand-up fighters the UFC had seen, but it is his business ventures that have generated his largest financial returns. McGregor reportedly earned over $100 million when he sold his stake in the Proper Twelve whiskey company.
Lobov, 39, carries a professional record of 13-15-1 and long trained alongside McGregor at SBG Ireland. The Russian-born fighter who represents Ireland had publicly maintained that he was the original architect of the Proper Twelve concept, a claim that formed the basis of his lawsuit against his former teammate. Lobov, a southpaw standing 175 centimetres tall with a 65-inch reach, never reached the same commercial heights inside or outside the cage, making the whiskey dispute a significant financial matter for him personally.
Why it matters
- The settlement closes a high-profile legal dispute between two longtime teammates and training partners
- Lobov reportedly expressed satisfaction with the compensation received, suggesting the outcome was acceptable to both parties
- Neither side disclosed the exact figure, leaving the full financial terms of the agreement private
- The case drew attention to how fighter relationships and business ventures intersect, particularly when one party achieves outsized commercial success
