Conor McGregor has paid compensation to Artem Lobov following a legal dispute over the creation of Proper Twelve whiskey. Lobov had sued McGregor, claiming he helped create the whiskey brand for which McGregor reportedly earned over $100 million from selling his shares. Both parties declined to disclose the amount of compensation paid. Lobov had previously claimed he was the mastermind behind the whiskey concept. The matter has now been settled between the former training partners.
Conor McGregor has paid an undisclosed sum in compensation to fellow SBG Ireland teammate Artem Lobov, resolving a legal dispute centered on the origins of the Proper Twelve Irish whiskey brand.
Lobov had filed a lawsuit against McGregor, asserting that he was the mastermind behind the concept for Proper Twelve and that his contributions were never properly recognized or rewarded. McGregor, who reportedly earned more than $100 million when he sold his stake in the brand, denied those claims. Both parties declined to reveal the amount of the settlement, and the matter is now considered closed between the two former training partners.
McGregor, 37, is one of the most recognizable figures in combat sports. The Dubliner carries a professional MMA record of 22 wins and 6 losses and built his reputation as a ferocious striker, averaging 5.32 significant strikes per minute at a 49 percent accuracy rate across his career.
Lobov, 39, is an Irish-based Russian fighter who competed under the same SBG Ireland banner as McGregor. He holds a professional record of 13-15-1 and was a southpaw striker who landed 3.52 significant strikes per minute during his MMA career. The two men trained together for years and Lobov was widely regarded as a close ally of McGregor before the business dispute soured the relationship.
Why it matters
- The settlement closes a high-profile legal dispute that put the origins of a nine-figure brand under scrutiny
- McGregor's business empire outside the Octagon, of which Proper Twelve was the centrepiece, remains a significant part of his public profile
- The outcome leaves no public admission of wrongdoing from either side, with the compensation amount kept confidential
