Conor McGregor has paid compensation to Artem Lobov, who had demanded payment for his role in creating the Proper Twelve whiskey brand. Lobov had filed a lawsuit claiming he was instrumental in developing the whiskey concept. Media reports indicate that McGregor earned over $100 million from selling his shares in the whiskey company. Both Lobov and McGregor have declined to disclose the amount of the settlement payment. Lobov had previously claimed that he was the one who came up with the original idea for the whiskey brand. The dispute has now been resolved with the undisclosed compensation payment.
Conor McGregor has reached a financial settlement with longtime teammate Artem Lobov over a dispute concerning the origins of the Proper Twelve Irish whiskey brand, with compensation now paid and the matter formally resolved as of April 2026.
Lobov, a 39-year-old southpaw fighter out of SBG Ireland carrying a professional MMA record of 13-15-1, had filed a lawsuit against McGregor claiming he played a foundational role in developing the concept behind Proper Twelve. Lobov, who stands five-foot-nine with a 65-inch reach, asserted that the original idea for the whiskey brand came from him. Neither party has disclosed the amount of the settlement.
McGregor, also 37 and fighting out of SBG Ireland, holds a 22-6-0 professional record and built Proper Twelve into one of the most commercially successful ventures tied to any active combat sports figure. Media reports cited in the summary indicate McGregor earned in excess of $100 million from the sale of his shares in the company. The Notorious, a five-foot-nine southpaw with a 74-inch reach, has been among the most recognizable names in the sport for over a decade, averaging 5.32 significant strikes landed per minute across his career with a 49 percent striking accuracy.
Why it matters
- The settlement closes a legal dispute between two long-standing SBG Ireland teammates, ending what had been a public and contentious falling-out.
- Lobov's claim centered on intellectual contribution to a brand that generated nine-figure returns, raising broader questions about how business ideas developed in team environments are credited and compensated.
- With the lawsuit now resolved, both fighters can move forward without the distraction of ongoing litigation.
