Conor McGregor has paid compensation to Artem Lobov, who claimed he helped create the Proper Twelve whiskey brand. Lobov had filed a lawsuit seeking payment for his alleged contribution to the venture. Media reports indicate McGregor earned over $100 million from selling his stake in the whiskey company. Both McGregor and Lobov declined to disclose the amount of compensation paid. Lobov had previously claimed he was the one who came up with the entire whiskey concept.
Conor McGregor has reached a financial settlement with longtime teammate Artem Lobov, resolving a lawsuit centered on the origins of the Proper Twelve Irish whiskey brand.
Lobov, who fights out of SBG Ireland and carries a professional MMA record of 13-15-1, had alleged that he was the original architect of the whiskey concept that McGregor later turned into a commercial juggernaut. The 39-year-old southpaw from Ireland filed a legal claim seeking compensation for his purported role in developing the venture. Neither party disclosed the terms of the settlement.
McGregor, also based out of SBG Ireland, built Proper Twelve into one of the most high-profile celebrity spirit brands in recent memory. Media reports indicate the 37-year-old collected more than $100 million when he sold his stake in the company. The two-division UFC champion holds a professional record of 22-6-0 and remains one of the sport's most recognizable names, averaging 5.32 significant strikes landed per minute across his career at a 49 percent striking accuracy rate.
Both McGregor and Lobov declined to reveal the compensation figure, leaving the precise financial terms of the agreement private.
Why it matters
- The settlement closes a legal dispute between two long-standing SBG Ireland teammates, ending what had been a publicly contentious falling-out over business credit.
- Lobov had staked his claim on being the original creative mind behind the brand, a detail that gave the case unusual narrative weight given McGregor's profile.
- With McGregor's return to competition still a topic of ongoing interest, off-cage distractions like this lawsuit now appear removed from the picture.
