Conor McGregor has paid compensation to Artem Lobov following Lobov's legal claim that he helped create the Proper Twelve whiskey brand. Lobov had filed a lawsuit seeking compensation after McGregor reportedly earned over $100 million from selling his stake in the whiskey company. Both McGregor and Lobov have declined to disclose the specific amount of the settlement. Lobov had previously claimed he was instrumental in developing the whiskey concept. The dispute has now been resolved between the former training partners, ending the legal proceedings.
Conor McGregor has reached a financial settlement with former training partner Artem Lobov, paying compensation to resolve a legal dispute over the origins of the Proper Twelve Irish whiskey brand.
Lobov had filed a lawsuit against McGregor claiming he played an instrumental role in developing the concept behind Proper Twelve. The claim came after McGregor reportedly earned in excess of $100 million from selling his stake in the whiskey company. Neither party has disclosed the amount of the settlement, though both have confirmed the legal proceedings are now closed.
McGregor, 37, is one of the most recognizable figures in combat sports history. The Dublin-born fighter carries a professional MMA record of 22 wins and 6 losses and competes out of SBG Ireland. Known as "The Notorious," he is a southpaw with a 74-inch reach and has built one of the sport's most lucrative personal brands both inside and outside the cage, averaging 5.32 significant strikes landed per minute across his career at a 49 percent accuracy rate.
Lobov, 39, also trains out of SBG Ireland and shared a long association with McGregor through their time together at the gym. The Russian-born, Ireland-based fighter holds a professional record of 13-15-1 and competed as a featherweight during his UFC tenure. Fighting out of a southpaw stance, "The Russian Hammer" averaged 3.52 significant strikes landed per minute at 41 percent accuracy during his career.
Why it matters
- The settlement closes a legal chapter that had drawn attention to how combat sports fighters share — or dispute — the commercial benefits of brands built around their careers.
- McGregor and Lobov's long association through SBG Ireland gave Lobov's claims added credibility in the public eye.
- The undisclosed nature of the payout leaves the full financial terms private, meaning the precedent for similar disputes in the sport remains unclear.
