Conor McGregor has paid compensation to Artem Lobov following Lobov's claim that he helped create the Proper Twelve whiskey brand. Lobov had filed a lawsuit seeking compensation for his alleged contribution to the whiskey venture. McGregor reportedly earned over $100 million from selling his shares in Proper Twelve. Both Lobov and McGregor declined to disclose the amount of compensation paid in the settlement. Lobov had previously claimed he was instrumental in conceptualizing the whiskey brand, though the post treats this claim with some skepticism.
Conor McGregor has paid an undisclosed sum to fellow SBG Ireland teammate Artem Lobov to settle a dispute over the Proper Twelve Irish whiskey brand, resolving a legal claim that had drawn attention across both the MMA world and the business press.
Lobov had filed a lawsuit alleging he played a meaningful role in conceptualizing the Proper Twelve brand, which McGregor later sold for a reported figure exceeding $100 million. The settlement amount was not disclosed by either party. Lobov's precise contribution to the brand's creation has been a matter of some dispute, and his claims were met with a degree of skepticism at the time they emerged.
McGregor, 37, is one of the most recognizable fighters in combat sports history. The Irish southpaw carries a professional MMA record of 22-6-0 and competes out of SBG Ireland. Inside the cage he has averaged 5.32 significant strikes per minute at a 49 percent accuracy rate, numbers that underpin his reputation as one of the sport's most dangerous strikers.
Lobov, also 37 and also representing SBG Ireland, holds a professional record of 13-15-1. The Russian-born, Ireland-based southpaw stands five-foot-nine with a 65-inch reach and has averaged 3.52 significant strikes landed per minute across his career, posting a 41 percent striking accuracy rate. His ties to McGregor stretch back years, with the two having trained together extensively during Lobov's time as an active competitor.
Why it matters
- The settlement closes a legal dispute that put the financial details of McGregor's Proper Twelve exit back in the spotlight.
- McGregor's reported $100 million-plus payout from the whiskey sale underscores how significantly his business ventures have outpaced his in-cage earnings in recent years.
- The outcome does not resolve the broader question of Lobov's creative role in the brand's origins, as neither side commented on the terms.
