Conor McGregor has paid compensation to Artem Lobov following Lobov's claims that he helped create the Proper Twelve whiskey brand. Lobov had previously filed a lawsuit seeking payment for his alleged contributions to the venture. McGregor reportedly earned over $100 million from selling his stake in the whiskey company. Neither McGregor nor Lobov disclosed the specific amount of compensation paid in the settlement. Lobov had claimed he was instrumental in developing the entire concept for the whiskey brand.
Conor McGregor has reached a financial settlement with longtime teammate Artem Lobov, paying an undisclosed sum in compensation after Lobov pursued legal action over his alleged role in building the Proper Twelve Irish whiskey brand.
Lobov, 39, had filed a lawsuit claiming he was instrumental in developing the entire concept behind Proper Twelve, the whiskey label that made McGregor a fortune. McGregor reportedly earned over $100 million when he sold his stake in the company. The terms of the settlement were not publicly disclosed by either party.
McGregor, also 37, is one of the most recognizable fighters in combat sports history. The Dublin-born southpaw holds a professional MMA record of 22 wins and 6 losses and has long been as prominent a business figure as he is a competitor. Standing five-foot-nine with a 74-inch reach, he averaged 5.32 significant strikes per minute across his career at a 49 percent accuracy rate.
Lobov, known as The Russian Hammer, shares the same SBG Ireland home as McGregor and carries a professional record of 13-15-1. The 39-year-old Irishman is a southpaw who stands five-foot-nine with a 65-inch reach and landed 3.52 significant strikes per minute at a 41 percent clip during his fighting career. Lobov had argued that his contributions to Proper Twelve's development were central to the brand's identity and commercial success.
Why it matters
- The settlement closes a legal dispute between two long-associated SBG Ireland teammates
- McGregor's reported $100 million windfall from the Proper Twelve sale underscored the business stakes involved
- The case drew attention to behind-the-scenes relationships between fighters and the commercial ventures that can emerge from them
