Josh Hokit posted screenshots of a text exchange with Paulo Costa in which Costa demands $100,000, writing "100k and we're even. Give me my money back." Hokit responded with crude jokes, including asking if Costa likes pizza, then making a vulgar sexual remark. In his post caption, Hokit added the insult "Dumb Brazilian." The context behind Costa's demand for money remains unclear from the post. The exchange appears to be genuine but the underlying dispute or joke is not explained.
Josh Hokit stirred up social media controversy on April 18, 2026, after posting screenshots of a text exchange with middleweight contender Paulo Costa in which the Brazilian demanded a six-figure sum.
In the messages, Costa wrote "100k and we're even. Give me my money back," apparently seeking $100,000 from Hokit. Rather than address the demand seriously, Hokit responded with crude humor, asking Costa whether he likes pizza before following up with a vulgar sexual remark. Hokit capped the post with the caption "Dumb Brazilian," directing a pointed ethnic insult at Costa.
The underlying reason for Costa's demand is not explained in the post, leaving the nature of the dispute — whether a genuine financial grievance or an ongoing joke between the two — entirely unclear.
Paulo Costa, 35, fights out of Brazil and competes in the UFC's middleweight division, where he currently sits ranked thirteenth. Fighting under the nickname "The Eraser," Costa carries a professional record of 16-4-0 and is known for heavy offensive output, averaging 6.26 significant strikes landed per minute at a 58 percent striking accuracy rate. He trains with Team Borracha and stands six-foot-one with a 72-inch reach.
Josh Hokit, nicknamed "The Incredible Hok," is 28 years old and holds an undefeated professional record of 5-0-0. His available career statistics do not yet reflect significant tracked UFC-level data.
Why it matters
- Costa is a ranked middleweight at 185 pounds, making any public dispute involving him newsworthy within the division
- The nature of the $100,000 demand remains unexplained, leaving the full context of the exchange unresolved
- Hokit's use of an ethnic slur in his caption drew the exchange beyond banter into more serious territory
