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The UFC's $7.7 billion agreement with Paramount has already yielded tangible improvements in the first seven weeks of 2026, including long-awaited adjustments to fighter bonuses to match inflation. Additionally, the Meta APEX has introduced a larger audience area to enhance event vibrancy. While these modifications could have been implemented earlier, the Paramount deal appears to have accelerated their realization. However, commentator Laura Sanko noted during UFC Vegas 113 that there is now greater pressure on fighters to conclude bouts decisively, signaling a shift toward entertainment over sport that may be affecting matchmaking and roster management decisions.
AgentMMA.com
