Bogdan Guskov says UFC not interested in Azamat Murzakanov due to lack of persona

Bogdan Guskov believes the UFC is not interested in Azamat Murzakanov because he lacks a bright or marketable persona. Guskov's comments suggest that promotional appeal and character are important factors in the UFC's business decisions beyond just fighting ability. The statement has sparked debate among fans about whether fighters should remain humble or add trash talk to their approach. This represents ongoing discussion about what it takes to succeed in the UFC beyond technical skills. Murzakanov's fighting record may not be enough to earn significant promotional push without additional personality or promotional skills.