Guskov says UFC not interested in Murzakanov due to lack of flashy image

Bogdan Guskov believes the UFC is not particularly interested in Azamat Murzakanov because he lacks a distinctive or flashy public image. Guskov's comments suggest that promotional appeal and marketability play significant roles in how fighters are positioned within the organization, beyond just their fighting abilities. The statement has sparked debate about whether fighters should add trash talk and showmanship to their approach or remain modest and focused on performance. This observation highlights the ongoing tension in MMA between pure athletic merit and entertainment value.