Guskov says UFC not interested in Murzakanov due to lack of character

Bogdan Guskov stated that he believes the UFC is not interested in Azamat Murzakanov because Murzakanov lacks a distinctive public image or character. Guskov's comments suggest the promotion prioritizes fighters who can generate storylines and engage fans beyond their fighting abilities. The statement reflects ongoing discussions about what it takes to advance in the UFC beyond just winning fights.