Guskov believes UFC not interested in Murzakanov due to lack of flashy persona

Bogdan Guskov stated that he believes the UFC is not interested in Azamat Murzakanov because Murzakanov lacks a flashy or marketable image. Guskov's comments suggest he thinks promotional appeal and personality play a significant role in the UFC's fighter development decisions. The statement implies criticism of how fighters are evaluated beyond just their fighting skills. No response from Murzakanov or the UFC was included in the available information. This reflects ongoing debate about what factors contribute to success in modern MMA promotion.