Guskov believes UFC not interested in Murzakanov due to lack of image

Bogdan Guskov stated he believes the UFC is not interested in Azamat Murzakanov because Murzakanov lacks a distinctive or marketable image. Guskov suggested that developing a more colorful persona through trash talk or other promotional tactics would help Murzakanov's standing with the organization. The comment implies that fighting skills alone may not be sufficient for advancement in the UFC, particularly for fighters who don't naturally generate media attention. The post asks fans whether they think fighters should add more trash talk or remain humble. This touches on the ongoing debate about performance versus promotion in modern MMA.