Dana White revealed that the entire promotional video for the upcoming UFC event at the White House was created using artificial intelligence, including his own voice. White described AI as not just the future but the present, emphasizing that it is already being used actively. The post invites readers to indicate whether they support this format. No additional technical details or specifics about which event or when the promo will be used were mentioned. The announcement came during an appearance on The Katie Miller Podcast.
Dana White confirmed during an appearance on The Katie Miller Podcast that the promotional video for an upcoming UFC event at the White House was produced entirely using artificial intelligence, including a synthetic recreation of his own voice.
The UFC president, 56, made clear this was not a glimpse into some distant future for the promotion. White framed AI as something the organization is already deploying in active, practical ways, describing it as firmly in the present rather than on the horizon.
Why it matters
- The revelation signals a significant shift in how the UFC may approach content production, bypassing traditional video production pipelines entirely.
- Using an AI-generated likeness of White himself raises questions about how far the promotion intends to take synthetic media in its official communications.
- A White House event carries considerable promotional weight, making this particular video a high-profile test case for AI-generated sports marketing.
The announcement offers few technical specifics. White did not name the tools or platforms used, identify the precise event being promoted, or outline a broader rollout plan for AI-generated content across the organization. What the disclosure does establish is that the UFC, under White's direction, is willing to put AI-produced material in front of a mainstream audience at one of the most visible events on its calendar.
