UFC 328 press conference draws 210K live viewers, fifth-most in UFC history

The UFC 328 press conference featuring Khamzat Chimaev vs. Sean Strickland attracted 210,000 live viewers on YouTube, making it the fifth-highest viewed press conference in UFC history. It is the best-performing press conference that did not feature Conor McGregor. The top four all-time are: Khabib vs. McGregor at UFC 229 with 505,000 viewers, McGregor vs. Poirier 3 at UFC 264 with 360,000, McGregor vs. Diaz at UFC 196 with 360,000, and McGregor vs. Diaz 2 at UFC 202 with 300,000. The high viewership demonstrates significant fan interest in the Chimaev-Strickland matchup.