UFC Loses $30M+ on Historic White House Card

UFC anticipates losses of at least $30 million on the historic White House event, with costs potentially exceeding $60 million, as confirmed by Dana White. The card is set for June 14, 2026, on White House grounds, marking a prestige move despite no profit. White emphasized the promotional value outweighs financial hit, aligning with TKO's bold strategies. This underscores UFC's willingness to invest in landmark events, potentially boosting global visibility and attracting top stars. Expect more details on fight card and logistics soon, amid fan excitement for the unprecedented venue.