A commentary piece examines how major MMA promotions globally continue to depend heavily on stars who made their names over a decade ago. Examples cited include Conor McGregor's return after five years and the significant social media buzz around a potential Ronda Rousey versus Gina Carano fight. In Russia, the analysis notes that Kamil Gadzhiev is pursuing a fourth fight between Vyacheslav Vasilevsky and Magomed Ismailov, while a boxing match featuring Fedor Emelianenko would generate more views than anything produced in recent years. The piece laments that despite years passing, no new fighters have emerged to replace these established names in capturing widespread public attention beyond hardcore MMA fans.
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