Arman Tsarukyan's fame extends beyond MMA audience, info marketer reveals

In a recent interview with Yury Dud, info marketer Sergey Kosenko, who has no involvement in combat sports, revealed that he does not follow Russian bloggers or news except for Arman Tsarukyan. This demonstrates that Tsarukyan has transcended the MMA information bubble and is now perceived as a celebrity in mainstream Russian culture. The comment suggests Tsarukyan has achieved a level of fame that extends well beyond the typical MMA fanbase. This recognition from someone completely outside the sport highlights his growing cultural influence in Russia.