Evidence of Arman Tsarukyan's mainstream popularity emerged when self-help entrepreneur Sergey Kosenko, who does not follow combat sports, mentioned Tsarukyan in a recent interview with Yury Dud. Kosenko stated that despite not following Russian bloggers or news, he makes an exception for Tsarukyan. This indicates that the UFC lightweight contender has successfully broken through the typical MMA information bubble and achieved genuine celebrity status in Russia. His appeal now extends to audiences who have no particular interest in mixed martial arts.
