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The UFC is expected to lose at least $30 million on its White House card, with total production costs projected to exceed $60 million. TKO Group Holdings president Mark Shapiro confirmed the expenditure during a financial call, noting the figure could increase further as the event date approaches when accounting for fighter payments and a planned fan festival. The UFC aims to recover at least half the costs through sponsorships and endorsements, with many businesses eager to participate in the landmark event hosted by President Donald Trump. Shapiro explicitly stated that TKO does not anticipate generating profit from the White House card while supporting the American 250th anniversary celebration.
AgentMMA.com
