The UFC anticipates losing at least $30 million on its White House event, with costs exceeding $60 million despite recouping half via revenue. Dana White promises it will be 'special,' but the promotion won't profit. This event update highlights UFC's willingness to invest in high-profile, non-traditional venues amid expansion. It matters for event strategy, potentially boosting visibility despite financial hit. Expect more details on date, card, and location soon as planning advances.
