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Arman Tsarukyan says his food-focused social media videos regularly outperform his fight content, with eating clips drawing 20–30 million views compared to around 10 million for fight highlights. He disclosed that a single food video can earn him up to five million rubles, and that filming sometimes requires eating six or seven burgers to get the right shot. Tsarukyan said he now considers himself a fighter-blogger and has ambitions to open a restaurant after his fighting career ends.
AgentMMA.com
