Colby Covington took aim at Dustin Poirier following Poirier's arrest for public intoxication on Father's Day, mocking him as a poor role model. Covington used the moment to promote a non-alcoholic beer brand, sarcastically toasting Poirier and suggesting the product as an alternative. Poirier responded briefly, saying he is working on himself.
Colby Covington seized on Dustin Poirier's Father's Day arrest to take a public swipe at his fellow welterweight contender, using the incident as a platform to promote a non-alcoholic beer brand in a video posted around June 22, 2026.
Covington, 38, sarcastically toasted Poirier in the clip, casting him as a poor role model and suggesting the non-alcoholic product as a suitable alternative. The 17-5 American from MMA Masters is no stranger to trash talk, and the promotion leaned heavily into mockery rather than sincerity. Standing five-foot-eleven with a 72-inch reach, Covington has built his profile as much on provocation as on his wrestling-heavy game, averaging 3.64 takedowns per 15 minutes across his career.
Poirier, 37, was arrested for public intoxication on Father's Day. The Lafayette, Louisiana native, who carries a 30-10 record under the American Top Team banner, responded briefly to Covington's remarks, saying only that he is working on himself. Known as "The Diamond," Poirier is one of the more accomplished fighters in the sport at 175 cm tall, landing significant strikes at a rate of 5.24 per minute with 50 percent accuracy.
Why it matters
- Covington's public jab keeps a potential rivalry simmering between two prominent American contenders
- Poirier's brief, measured response signals he is not looking to escalate the exchange
- The incident adds an off-color dimension to both fighters' public images heading into their respective next moves in the division
