UFC Freedom 250 becomes most-watched event in UFC history

UFC Freedom 250 ranks among the most-watched events in UFC history, with viewership data from Spain, France, and other countries still to be released in mid-July. On June 18, Paramount+ confirmed the White House card was the largest exclusive live stream in the platform's history. During fight week (June 8–14), UFC social media accounts accumulated 126 billion views, 5 billion engagements, and 536,000 new followers, with UFC occupying eight of the top ten trending spots on the night of the bouts. Total broadcast and online reach across all platforms is estimated at 64 billion impressions, valued at approximately $1.1 billion.