UFC Freedom 250 becomes one of most-watched events in UFC history

UFC Freedom 250 has ranked among the most-watched events in UFC history, with Paramount+ confirming on June 18 that the White House card was the biggest exclusive live stream in the platform's history. During fight week (June 8–14), UFC's social media channels accumulated 126 billion views, 5 billion interactions, and 536,000 new followers, with UFC occupying eight of the top ten trending spots on the night of June 14. Total reach across broadcast and online platforms is estimated at 64 billion impressions, valued at approximately $1.1 billion.