UFC Freedom 250 becomes one of the most-watched events in UFC history

UFC Freedom 250 has ranked among the most-watched events in UFC history, with Paramount+ confirming on June 18 that the White House card was the largest exclusive live stream in the platform's history. During fight week from June 8–14, UFC's social media accounts accumulated 126 billion views, 5 billion engagements, and 536,000 new followers, with UFC claiming eight of the top ten trending spots on the night of June 14. Total broadcast and online reach across all platforms was estimated at 64 billion impressions, valued at approximately $1.1 billion.