Veteran global sports executive Loren Mack has been appointed Chief Marketing Officer and Executive Vice President of Strategy at BKB: Bare Knuckle Boxing. The hire signals a push by the promotion to strengthen its marketing and strategic leadership.
Bare Knuckle Boxing promotion BKB has appointed Loren Mack as its new Chief Marketing Officer and Executive Vice President of Strategy, the organization announced on July 15, 2026.
Mack brings a background in global sports executive leadership to the role, a background BKB is clearly hoping to leverage as the promotion looks to sharpen its marketing operations and long-term strategic direction. The dual appointment places Mack among the senior leadership driving the company's growth.
Why it matters
- BKB gains an experienced executive voice at the top of its marketing and strategy functions simultaneously.
- The hire suggests the promotion is investing in organizational infrastructure, not just event programming.
- Strengthened strategic leadership could accelerate BKB's efforts to expand its audience in a competitive combat sports marketplace.
The appointment reflects a broader ambition within BKB to build out its front-office capabilities alongside its in-ring product. Bare knuckle boxing has grown steadily as a recognized combat sports category in recent years, and bringing in seasoned executive talent signals the promotion intends to compete seriously for mainstream visibility and commercial partnerships.
