Eddie Hearn's Matchroom Boxing and Jake Paul's Most Valuable Promotions have announced a long-term strategic alliance aimed at elevating women's boxing. The partnership will focus on creating premium live events, developing athletes, and generating bigger fights for women in the sport. The two promotions previously collaborated on the Katie Taylor vs. Amanda Serrano bouts, which helped raise the profile of women's boxing globally.
Eddie Hearn's Matchroom Boxing and Jake Paul's Most Valuable Promotions have officially joined forces in a long-term strategic alliance designed to advance women's boxing on a global scale, the two companies announced.
The partnership is built around three core goals: producing premium live events, developing the next generation of female fighters, and creating larger, higher-profile matchups for women in the sport. The announcement represents a formal commitment from two of boxing's most prominent promotional outfits to work together rather than compete when it comes to the women's game.
The foundation of the relationship was laid through previous collaboration between the two promotions, most notably the bouts between Katie Taylor and Amanda Serrano. Those fights became watershed moments for women's boxing, drawing mainstream attention and demonstrating that female fighters could headline major cards and generate significant commercial interest.
Why it matters
- A unified promotional push from two major players removes a significant structural barrier that has historically limited opportunities for elite women fighters.
- The alliance increases the likelihood of the biggest fights in women's boxing actually getting made, rather than stalling over promotional conflicts.
- Combined resources in marketing, broadcast partnerships, and event production could raise the commercial ceiling for women across all weight classes.
Matchroom Boxing operates one of the sport's largest global footprints, with television and streaming deals across multiple continents. Most Valuable Promotions has demonstrated a willingness to invest heavily in production value and digital-first promotion strategies. Together, the two outfits bring complementary strengths to a division of the sport that has been gaining momentum but has often lacked the infrastructure to sustain it at the highest level.
